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Today, many companies try to increase sales at the expense of discounted products. Travel Incentives, on the other hand, allow companies to maintain and enhance product value by offering an inducement that has more appeal and higher perceived value then a discounted product. In today's marketplace, travel is a unique attention-getting incentive. A special promotion featuring free travel stands out in the media. It breaks through day-to-day advertising clutter and makes your service/product more valuable.
Many companies have discovered by discounting their products or services:
- The quality of their products or services diminish in value in the mind of the prospect.
- Profit margin dramatically reduced.
- Lack of commissions earned by staff increases turnover.
- Creditability of the Company is lost.
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